The "Anti-Agency" growth system for boutique gyms and studios. Pay for results, not promises.
Turn clicks into memberships on autopilot.
We help boutique gyms, group fitness studios, and CrossFit boxes grow with predictable systems so you stop relying on word of mouth, stop wasting time on leads who were never going to buy, and make more money - plain and simple.
You aren’t a "big box" gym, so don’t hire a "big box" agency. We ditch the cookie-cutter templates for 1-on-1 support and systems built for your specific voice and members.
Schedule a call, and I'll walk you through the exact process we use to get gyms like yours an average of $9-$10 back for every $1 they spend and map it to your gym, even if we never work together.
Quick snapshot
17–40 new FULL PRICE members/month for boutique gyms (no free trials or discounts)
Average cost per lead between $3–$12 in competitive markets.
Complete end-end acquisition system that gets high-quality leads for cheap, pre-qualifies them, and books them straight into your calendar with a 77% average show-up rate
Note: If you're not passionate about your business, this is NOT for you. You WILL have to do the work to deliver amazing results for your clients
Book your strategy call
Let’s map out your next 90 days of predictable growth.
On this call, we'll:
• Review your current lead flow and offer.
• Walk through how our proven system gets gym owners an average of $9-$10 for every $1 they spend.
• Decide if it makes sense to try it out or not.
The goal of this call is to understand your business and walk through a system that has proven itself across other boutique, premium gyms. Worst case, you walk away with clarity and a plan you can give to your team or another agency.
We have no term contracts. We don't want to handcuff you to working with us just because you signed the dotted line. Our average client stays for years, not months - not because they have to, but because they get results.
Not Ready for a call?
Download the EXACT framework we use to create fitness ads that print money... Yours for free
The Capturo "Winning Fitness Ad Script Skeleton" is built for boutique studios and CrossFit boxes running premium $160/mo+ offers.
It includes:
• The 10-step ad script skeleton you can copy into a fresh doc and fill in, line by line
• Micro-pain swipe files by demographic so you’re not guessing what to say
• Filming + delivery instructions so you don't just know what to say, but how to say it
What you'll get: A proven ad structure that reliably generates leads for $4-$7 and has been tested and refined from over $100k in ad spend so you don't have to
Growth that just works
Gyms using Capturo aren't guessing. They're scaling what works.
Every client below started where you are now: Amazing gym, inconsistent pipeline. The only variable we changed was the growth system behind them.
$25k in cash collected + $10k/mo in MRR
CrossFit Canvas in Idaho. Same ad spend, new system. Went from barely replacing churn, stuck at 200 members for over a year, to 250+ active members in less than 2 months
$30k/mo ➡️ $40k/mo from $1600 ad spend
Cost per lead from $34 → $7.
Cost per acquisition from $300→$23
Is now at 250 active members and growing
Group fitness studio just hit $84k/mo in a small town of 10,000 people
Andre at PEAK Fit and Wellness came to us after multiple bad experiences with agencies. He felt like he was just a number with the big box agency he was working with, and reached a tipping point when he was paying $70/lead for low-quality leads. When he switched to us, he added 80 members in 60 days and went from $52k/mo to $84k/mo
$52k/mo ➡️ $84k/mo in 60 days
Generated 49 members without spending a dollar on ads
Ran a high-ticket front-end offer that paid for its entire month's ad spend with just 4 sign-ups
Cost per lead from $70 → $12 with better quality
Signed up 31 members for that offer in 29 days
Added more members in 60 days than in the entire previous year
SVG Athletics - Former CrossFit affiliate in a small town. Went from stuck at 1-2 new members/mo to adding an average of 16 members/mo. NETTED + 40 members in 60 days, more than she had in the entire previous year.
11.3x ROAS with clear tracking, and $11/showed appointment.
11.3x ROAS from a small ad budget
Average front-end package at $320.
Closing members from the deck of her cruise ship in the Bahamas with no free trials and no in-person consultations
15 high-ticket program sign-ups ($15,400), $800 ad spend
On Course Training - PT and small group studio in Cape Cod. We built them an irresistible offer and strapped it to our growth system, turned $800 ad spend into $15k cash collected, and went from $20k/mo to $33k/mo in 25 days
Collected $15k in cash upfront + went from $22k/mo ➡️ $33k/mo MRR
Cost per lead $6
Cost per acquisition $53 ($1026 avg front-end ticket price)
Did more revenue in the first 13 days of January than she did the entire January of the previous year, and just had her biggest month ever
$6k/mo → $30k/mo online
Sean started Backcountry Strength as a Solo-prenuer after spending over a decade in brick and mortar. He had a dream of living off-grid and having the freedom to travel whenever he wanted. We helped him grow from $6k/mo → $30k/mo, and he was able to scale to bring on another coach.
$2400 High ticket 1-1 niche coaching offer
Built a system from the ground up that warmed up a cold audience and turned that attention into 40+ clients and growing
Went from struggling with inconsistent growth to being able to fund his dream adventure travel lifestyle
From "Never heard of you" to signed membership
A simple 4-step system built for busy gym owners.
You don't need another job. You need a system that runs while you coach, manage, and grow your team. Here's how we build it together.
Step 1
We craft an irresistible offer for your dream clients
We unpack who your best clients are and what makes them tick, then help you craft an intro offer that attracts the right people, not price shoppers.
Step 2
We tailor your campaign
Keeping your dream clients in mind, we design and launch winning , authentic video creative that cuts through the generic fitness ad noise, speaks directly to your ideal members, and makes saying "yes" feel obvious for them.
Step 3
Follow-up & sales systems
Our "Bulletproof Follow-Up System" responds to leads within minutes, books them, and builds a real relationship with them before they even walk in. You get pre-qualified leads who are already warmed up and a simple, proven sales process so your team can confidently close.
Step 4
Scale with confidence
Once metrics are locked in, you can turn the dial up or down as your capacity and needs change, to control the flow of new members coming through the door
Stop guessing your growth. Get a clear, predictable roadmap for your studio's next $10k/mo step up in revenue
Why Capturo vs another "agency"
We don't sell you ads. We sell you a conversion system.
Most agencies hand you leads and call it a day. We only win if your memberships grow. That means obsessing over every step: from the offer, ads, follow-up, sales process, and retention + ascension. We keep skin in the game and only get paid if we deliver.
Your problem isn't “bad leads” or "your market." It's the silent leaks in your funnel where good leads quietly slip through.
Full-Price Members Only
We don't waste your time with "free week" hunters. Our systems are engineered to attract high-intent members who value your coaching and pay full price from day one.
Relentless Follow-Up
Our follow-up system is world-class. We hit 50 touch points in the first 28 days with personalized messaging that feels real, maximizing every single booking with an avg. show-up rate of 77%
Pay-on-Results Math
We’ve killed the agency retainer. We operate on a pure pay-on-results model, focusing on cash collected and filled classes rather than vanity metrics like "clicks" or "likes."
Direct Founder Access
You’ll never be handed off to a junior account manager. We stay small and focused so your texts never go unanswered. We get paid to care about your growth more than you do.
How Capturo works
Done-for-you growth that still feels in control.
You get a specialist partner, not a bloated agency. We keep things lean, fast, and focused on one outcome: more of the right members at a cost you can scale.
Ads that find full-price members - We don't hunt for "free trial" shoppers. We build ads that find people ready to pay what you’re worth.
The "Bulletproof" follow-up system - Our system hits every lead 50 times in the first month. It texts, emails, and calls for you so no one slips through the cracks.
Simple funnels that sell - Turn clicks into booked appointments on your calendar. You just show up and close.
Clear numbers, no fluff - We show you exactly how much you spent and how much you made. No confusing "marketing speak."
You didn't open a gym to become a full-time marketer. You opened it to change lives and build a fulfilling business. Our job is to handle the technical heavy lifting so you can focus on the only thing that matters: your members and your team
Who this is for
Gyms doing at least $15k/month and ready to grow.
Owners who want predictability and consistency in their growth.
Owners who are ready to learn and willing to follow a proven follow-up and sales process.
Gyms that have tried programs in the past and gotten lacklustre, or just plain non-existent results
Who this is not for
Gyms that are full and not ready to expand capacity.
Gyms with no high-ticket or premium offer (no coaching, only open gym).
If you're not passionate about your business, this is NOT for you. You WILL have to do the work to deliver amazing results for your clients.
Don't take our word for it
See what real gym owners say 👇
These stories from real gym owners will give you an idea of what's possible with the right system
Broken beliefs - Kirsten closed her first high-ticket member without a free trial or in-person consult.
"Beyond the tangible results, I now feel confident in my marketing for the first time instead of second guessing"
26 new member sign-ups without a dollar spent on ads
SVG Athletics reframed their offer, implemented our sales system and finally started attracting members who happily pay what they are worth
"Bottom line, it increased my revenue by over 50%"
"What stood out most was how honest and upfront they are"
CrossFit gym had to pause foundations classes - not because they didn't have enough sign-ups but because they ran out of capacity and had to catch up
"Efficient system that helps us consistently gain new clients and reconnect with old ones."
Interested to see if this can work for you, too? Let's talk.
Questions, answered
Frequently asked questions
We know you want to know, so let's lay it all on the table.
What kind of results should I realistically expect?
Gyms that work with us onboard 17–40 additional FULL PRICE members/month on average, without offering free trials or discounts.
How quickly will I see results?
We typically launch our first campaign within 7–14 days of signing up. Leads begin coming in within the first day, and most of our clients see their first new sign-ups within the first week of launch.
Do you work with multi-location or franchises?
Yes. The framework actually shines with multi-location setups because we can quickly see which locations are performing best, share proven creatives, and adjust offers per territory. On the call, we’ll map out which location to start with and how we’ll roll out to others.
What do you need from me and my team?
You’ll need one point of contact (often you or a manager), 30 mins a day to call leads (following our proven "bulletproof follow up process". Just calls, our system takes care of the rest), and a willingness to test and tweak your offer if needed. We handle strategy, build, and optimization your campaigns, and our custom CRM handles the follow up — your team handles delivering a great experience for the members we send you.
Is there a long-term contract?
No long-term handcuffs. We want you here because it’s clearly working, not because a contract says you have to stay. On the call, we’ll walk through our pay-on-results pricing and structure openly so you can make a clear decision.
Free playbook for serious gym owners
Winning Fitness Ads Framework
This is the same framework we use to reliably generate high-quality, low-cost leads for clients — stripped of fluff and written for gym owners, not marketers. Just a step-by-step structure you can use today.
The 10-step Winning Ad Script Skeleton
Hyper-specific micro-pain swipe files by demographic so your ads instantly feel like “they’re talking to me.”
Belief-break + “day-to-day wins” prompts that build trust and make results feel real
Filming and delivery instructions so your video doesn’t fall flat (this is where most gyms lose)
You shouldn’t have to hire us to understand what makes an ad work. This framework shows you the logic so you can write (and film) a great ad yourself, or know exactly what to look for when hiring help.
Get the Framework
Drop your details below, and I’ll send the "Capturo Winning Fitness Ads Framework" straight to your inbox.
Capturo Digital
Gym growth, simplified. Systems, not stunts.
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